Brand kit · working demo

Everything Just B2B runs on

The colours, the type, the dot, the photography, and a post maker that turns a headline into a finished graphic. Built on his real brand, his real numbers.

Make a post

Everything below the headline is locked: the wordmark, the line, the panel numbers. You write the headline, pick a picture, download.

Logo

Just B2B navyNavy, for light backgrounds
Just B2B whiteWhite, for navy and photography
Not yet vector. Both files are PNG. A business card, a sign or anything printed needs the mark as vector, and it does not exist on our side. That is the first job, and it is why the print half of this kit is not here yet.

Colour

The gold rule. Gold means press this. It is the CTA colour and nothing else. The moment it decorates something, the button stops reading as a button.

Type

Display 900Everything your business runs on
Heading 800One partner, four services
Label 700Business finance
Body 400Compare 50+ lenders, 30+ suppliers, 13 insurers and 10 card providers.

The dot

Finance
Energy
Insurance
Payments
Texture

The dot is already in the logo, twice. It is the only decoration the brand needs: pillar markers, bullets, checkboxes, the background texture on covers. It replaces icons entirely. No line icons in circles.

The library

The rule that picked them

Use
  • Real people mid-task, not looking at the camera
  • Real premises. A kitchen, a van, a shop floor, a counter
  • Natural or existing light
  • UK plausible
  • Room on one side for the headline
Never
  • Arms folded, smiling down the lens
  • Handshakes, coins, piggy banks, calculators
  • Team pointing at a laptop
  • Colour casts that fight navy and teal
  • Black and white
Stock is a stopgap. These are licensed for commercial use with no attribution needed, and none of them are the usual slop. But Dojo's photography works because it is theirs. Ten photos from Mo's own working week, on his phone, following the rule above, would beat all fifteen.

His post, rebuilt

Before and after
Same content, nothing dropped. The original carried fifteen separate messages on one image: two logos, an origin story, four services, four benefits, three portals, a thank you and a URL. In a feed, at thumbnail size, none of it is legible. Below it is one frame carrying one message, and a nine page carousel carrying all the rest.

1. The single frame

What it says, and what it does not
  • One message: we have changed our name
  • The logo change, because that is the actual news
  • Four pillar dots, named, no icons
  • The real panel numbers, nothing invented
  • No benefits list, no portals, no thank you. Those are the carousel.

Download PNG 1080x1350

2. The carousel, nine pages

Download PDF for LinkedIn Download 9 PNGs

Why PDF. LinkedIn carousels are document posts. It wants a single multi page PDF, not nine images, so that is the file to upload. The PNGs are there for Instagram and for anything he wants to edit.

Built, and not yet built